--- title: "1969 Ford F-100: Sport Custom Debut, 302 V8 Specs & Values | fordf100s.com" description: "The 1969 Ford F-100 added the Sport Custom trim and made the 302 V8 the bestselling engine as personal-use sales climbed. Specs, engine options, and values." canonical_url: "https://www.fordf100s.com/1969-ford-f100/" last_updated: "2026-07-17" --- 1. [ Home ](/) 2. / [ Generations ](/generations/) 3. / [ 1967-1972 Ford F-100 Bumpside Guide ](/generations/1967-1972/) 4. / 1969 Ford F-100: Sport Custom Debut, 302 V8 Specs & Values Generation 5 · 1967–1972 # 1969 Ford F-100: Sport Custom Debut, 302 V8 Specs & Values Top Engine 390 FE V8 · 255 hp Wheelbase 115 in (short bed) / 131 in (long bed) Original MSRP $2,298 Production 200,916 fordf100s.com · Updated July 17, 2026 Jump to Year [ 1967 ](/1967-ford-f100/)[ 1968 ](/1968-ford-f100/)[ 1969 ](/1969-ford-f100/)[ 1970 ](/1970-ford-f100/)[ 1971 ](/1971-ford-f100/)[ 1972 ](/1972-ford-f100/) Factory Spec Sheet MODEL YEAR 1969 __General Specifications__ | Wheelbase | 115 in (short bed) / 131 in (long bed) | | ------------------ | -------------------------------------- | | Curb Weight | 3,590 lbs | | Body Styles | pickup, styleside, flareside | | Original MSRP | $2,298 | | Production Numbers | 200,916 | __Engine Options__ | Engine | Displacement | Horsepower | Type | | -------------- | ------------ | ---------- | -------- | | 240 Six | 240 ci | 150 hp | inline-6 | | 300 Six | 300 ci | 165 hp | inline-6 | | 302 Windsor V8 | 302 ci | 205 hp | v8 | | 360 FE V8 | 360 ci | 215 hp | v8 | | 390 FE V8 | 390 ci | 255 hp | v8 | Available Transmissions - 3-speed manual - 4-speed manual - C6 automatic Sources & Editorial ReviewSource reviewed Reviewed by the [FordF100s.com editorial team](/about/#editorial-standards) on July 17, 2026. The model-year engine applications, horsepower ratings, major design changes, and identification claims were reconciled against period literature and year-specific specialist references. Full-line F-Series applications were excluded when the source did not support an F-100 application. References used 1. [Ford Heritage Vault](https://fordheritagevault.com/) — Ford Motor Company · Factory literaturePeriod brochures, sales literature, and manuals used to check model-year claims. 2. [1967-1972 Ford Truck technical library](https://fordification.com/) — Fordification.com · Specialist reference 3. [1967 Ford truck VIN data](https://www.fordification.com/tech/VIN67.htm) — Fordification.com · Specialist reference Horsepower changed from SAE gross to SAE net reporting for 1972, so figures on opposite sides of that change are not directly comparable. Production totals, weights, prices, option availability, and midyear changes can vary by source and configuration; treat them as reference points, not proof of a specific truck's original equipment. Found a conflict in factory literature or have a better source? See our [corrections process](/about/#corrections). The 1969 Ford F-100 entered its third year of the [Bumpside](/glossary/bumpside/) generation with the addition of the Sport Custom trim level and minor cosmetic refinements. While the changes were evolutionary rather than dramatic, the 1969 model reflected Ford’s continued focus on attracting buyers who viewed their truck as a dual-purpose vehicle for both work and personal transportation. The Sport Custom trim slotted between the base Custom and the upmarket Ranger in Ford’s expanding trim hierarchy. It offered a step up in interior appointments from the base truck, including upgraded seat trim, additional cab insulation, foam seat padding, and chrome accents. The Sport Custom gave buyers an intermediate option for those who wanted more comfort than the base truck but did not need the full Ranger treatment. Combined with the Ranger and Custom trims, Ford now offered three distinct levels of interior finish, a range that would have been unthinkable in the F-100 just a decade earlier. The 302 cubic-inch [Windsor](/glossary/windsor/) V8 joined the F-100 engine-code listing for 1969 at 205 gross horsepower. The 240 and 300 sixes continued at 150 and 165 gross horsepower, while the 360 and 390 [FE V8s](/glossary/fe-engine/) were rated at 215 and 255 gross horsepower. The year-specific F-100 table does not list the earlier 352. Exterior updates for 1969 were minimal. The grille received a subtle revision, and trim details were updated, but the overall appearance remained consistent with the 1967-1968 models. The Bumpside character line along the bedsides, the squared-off cab, and the wide stance that defined the fifth generation were unchanged. Both [Styleside](/glossary/styleside/) and [Flareside](/glossary/flareside/) beds continued to be offered, with the Styleside remaining dominant in sales. The chassis and suspension carried over without modification. The [twin I-beam](/glossary/twin-i-beam/) front suspension continued to provide a ride quality advantage over competing trucks, and the two wheelbase options of 115 and 131 inches accommodated [short-bed](/glossary/short-bed/) and [long-bed](/glossary/long-bed/) configurations. Transmission choices remained the 3-speed manual, 4-speed manual, and C6 automatic. Factory air conditioning continued as a popular option, and power steering was becoming increasingly common on ordered trucks. Production reached approximately 200,916 units, the strongest year yet for the Bumpside generation. The F-100 was benefiting from a broader cultural shift in which pickups were shedding their purely utilitarian image. The availability of comfortable interiors, automatic transmissions, air conditioning, and power accessories made the F-100 a legitimate alternative to a station wagon or large sedan for families and individuals who wanted the added versatility of a truck bed. The 1969 model captured this momentum effectively, even as Ford prepared for mid-cycle updates in 1970. Next useful step ## Put this 1969 in generation context Compare its factory changes, engines, and neighboring model years before planning a purchase or restoration. [ Open the generation guide → ](/generations/1967-1972/) [ Decode a VIN ](/vin-decoder/) [← 1968 Ford F-100](/1968-ford-f100/)[1970 Ford F-100 →](/1970-ford-f100/) ## Build a 1969 F-100 [RestorationCoyote 5.0 Swap Guide for Ford F-100 TrucksSwap a Ford Coyote 5.0L V8 into your F-100 with this complete guide to engine sourcing, swap kits, transmissions, fuel, and wiring.](/restoration/coyote-swap-guide/)[Restoration7.3L Godzilla Swap Guide for Ford F-100 TrucksSwap Ford's 7.3L Godzilla V8 into your F-100 for 430+ hp with pushrod simplicity. Covers engine sourcing, swap kits, wiring, and transmissions.](/restoration/godzilla-swap-guide/)[RestorationF100 Interior Restoration GuideA practical guide to restoring your Ford F100 interior, covering seats, headliners, door panels, dashboards, gauges, and parts sources.](/restoration/interior-restoration/)[PartsFord F-100 Insurance & Registration GuideInsure your Ford F-100 with agreed-value coverage, register with antique plates, and handle lost titles for classic truck ownership.](/parts/insurance-registration-guide/)[PartsFord F-100 Value Guide: What Is Your Truck Worth?F-100 market values by generation and condition, auction trends, what drives value up or down, and how to get an accurate appraisal.](/parts/market-value-guide/)[PartsFord F-100 Paint Code Location & MatchingFind Ford F-100 paint-code tag locations by model year, understand changing code formats, and follow a reliable process for matching original truck paint.](/parts/paint-color-codes/) ## Keep Exploring [Generation Guide1967-1972 Ford F-100 Bumpside GuideFull generation overview — design changes, engines, and buying advice](/generations/1967-1972/)[ComparisonFord F-100 vs Chevy C10: Specs, Prices & Which to BuyFord F100 vs Chevy C10 compared: design, engines, suspension, aftermarket support, restomod potential, and market values from the 1960s-1970s.](/ford-f100-vs-chevy-c10/)[ReferenceF-100 Timeline 1948–1983Every model year and generation in one view](/history/f100-timeline/)[ToolVIN DecoderVerify the year, engine, and plant on any 1969 F-100](/vin-decoder/) ## Frequently Asked Questions What changed in the 1969 Ford F-100? For the 1969 model year, notable changes included: Sport Custom trim introduced, minor grille and trim updates, 302 V8 becomes most popular engine As the third year of the fifth-generation F-100 (Bumpside), the 1969 Ford F100 built on the prior year while setting up what came next in the 1967-1972 run. Where does the 1969 Ford F100 sit within the 1967-1972 generation? The 1969 Ford F-100 was the third model year of the fifth-generation F-100 (Bumpside), placing it at the midpoint of the 1967-1972 run. By 1969, the generation had stabilized and buyers benefited from several years of running changes. The 1969 specifically added: Sport Custom trim introduced, minor grille and trim updates, 302 V8 becomes most popular engine What are the key dimensions of the 1969 Ford F-100? The 1969 Ford F-100 had a wheelbase of 115 in (short bed) / 131 in (long bed) and a curb weight of 3,590 lbs. Factory body styles included pickup, styleside and flareside. It was part of the fifth-generation F-100 (Bumpside) (1967-1972), a generation defined by the Bumpside body and the 360/390 FE V8s. How many 1969 Ford F100 trucks were built? Ford produced approximately 200,916 units of the 1969 Ford F100\. The original MSRP started at $2,298, which put it at the accessible end of the light-duty truck market for 1969\. For 1969 production, production was solid though below the generation’s peak. Condition, originality, and trim level matter more than raw production numbers when valuing a specific truck. What should I look for when buying a 1969 Ford F100? Focus your inspection on the 1969-specific items: Sport Custom trim introduced, minor grille and trim updates, 302 V8 becomes most popular engine With 5 factory engine options spanning 150 to 255 horsepower, verifying that a specific 1969 truck has its original engine matters more for value than for most years before or after. Production of roughly 200,916 puts 1969 Ford F100 availability in the middle of the road — findable, but not every weekend. Prioritize trucks with documented history over cosmetic presentation — a clean 1969 with receipts beats a repainted example with an unknown past. Model Years - [1967 Ford F-100: Bumpside Debut, 5th Gen Specs & Values](/1967-ford-f100/) - [1968 Ford F-100: Ranger Trim, 360 & 390 V8 Specs](/1968-ford-f100/) - [1969 Ford F-100: Sport Custom Debut, 302 V8 Specs & Values](/1969-ford-f100/) - [1970 Ford F-100: Grille Refresh, 360 FE V8 Specs & Values](/1970-ford-f100/) - [1971 Ford F-100: Ranger XLT Debut, 360 V8 Specs & Values](/1971-ford-f100/) - [1972 Ford F-100: Final Bumpside Year, 302 V8 Specs & Values](/1972-ford-f100/) Model Years - [1967 Ford F-100: Bumpside Debut, 5th Gen Specs & Values](/1967-ford-f100/) - [1968 Ford F-100: Ranger Trim, 360 & 390 V8 Specs](/1968-ford-f100/) - [1969 Ford F-100: Sport Custom Debut, 302 V8 Specs & Values](/1969-ford-f100/) - [1970 Ford F-100: Grille Refresh, 360 FE V8 Specs & Values](/1970-ford-f100/) - [1971 Ford F-100: Ranger XLT Debut, 360 V8 Specs & Values](/1971-ford-f100/) - [1972 Ford F-100: Final Bumpside Year, 302 V8 Specs & Values](/1972-ford-f100/) VIN Decoder Decode supported F-100 VIN formats, or use the 1961-1983 data plate decoder for source-backed paint, trim, axle, and transmission codes. [Decode a VIN → ](/vin-decoder/) [1961-1983 Data Plate Decoder → ](/data-plate-decoder/) ### Guides for This Era - Restoration [ Coyote 5.0 Swap Guide for Ford F-100 Trucks ](/restoration/coyote-swap-guide/) - Restoration [ 7.3L Godzilla Swap Guide for Ford F-100 Trucks ](/restoration/godzilla-swap-guide/) - Restoration [ F100 Interior Restoration Guide ](/restoration/interior-restoration/) - Parts [ Ford F-100 Insurance & Registration Guide ](/parts/insurance-registration-guide/) - Parts [ Ford F-100 Value Guide: What Is Your Truck Worth? ](/parts/market-value-guide/) - Parts [ Ford F-100 Paint Code Location & Matching ](/parts/paint-color-codes/)